Think Different.

On September 28th, 1997, during the broadcast premiere of Toy Story, Apple unveiled a new advertising campaign that attempts to inspire people to new heights, and to choose Apple as the brand of computer that will help them to do so. If nothing else, this campaign has promoted thought and discourse on the subject of Apple; people are talking about the ad, and about the message 'Think different.'

I can't say what the over all effect of the ads will be; at this time they've been on the air twice, and who can say yet whether they succeed or flop? I love the idea and the message; the exhortation to 'Think different' is an important one. I decided to do these files after I did one for me, of Jim Henson. The shot of him, as Richard Dreyfuss said "We See Genius" almost moved me to tears (I want to be a muppeteer when I get around to growing up...) and, after I had done it, I decided to do them for the rest of the world, for other people's heroes.

Below is the text of the ad, with some thumbnails that link to OS8 desktop pictures. They were made simply, by making the quicktime go full screen, taking a screenshot, and opening it into photoshop. The Apple logo was made by scanning a recent powerbook ad and playing with the apple; I reduced the colors and used some photoshop tricks to give it a nice 3D effect. The pictures are bitmappy, from being just Quicktime done REAL big, but I think with the aliased font and the funky apple, they look sort of neat that way.

To download them, you will need to hold down Option or Alt when you click on the 'thumbnails' (yeah, I know, they're largish for thumbnails ;-). The quotes are from the A&E Biography website.

Thanks so much to the people who helped me identify the people I was unsure of. I appreciate it muchly. I welcome other people's comments.

Please note: If you downloaded the images before 1pm, 10/2/97, the 'complete' archive was incomplete because of an error on my hard drive. It's fixed now. There were also some reported problems with Netscape saving all the files as 'text' documents, despite the files not being so. As such, I have re-uploaded each file as a MacBinary file., and changed the links. Save the file to your hard drive and open it with MacBinary, and you will be golden. My deepest apologies -- I was not expecting this site to be so popular. Please forgive the lag it is experiencing, I've gotten as many hits in the past few hours as I did in September. -- Stephanie.


Einstein Here's to the
crazy ones...
Einstein.

Einstein ranks with Galileo and Newton as one of the great conceptual revisors of our understanding of the universe. He was the originator of completely new ways of looking at space, time, and gravitational forces, as well as being a champion of pacifism and liberalism, and the 'grand old man' of world peace.

The misfits;
the rebels...
Bob Dylan Bob Dylan.

Folk-singer and songwriter, born in Duluth, MN. Taking his professional name from the poet Dylan Thomas, he rose to fame in the 1960s, following the folk tradition of Woody Guthrie but introducing a fresh social and political awareness. His lyrics made his songs the dominant influence in the popular music and culture of the period.

Martin Luther King The troublemakers. Martin Luther King.

Clergyman and civil rights campaigner, born in Atlanta, GA, the son of a Baptist pastor. He became a leader of the black Civil Rights movement, known for his policy of passive resistance and his acclaimed oratorical skills. In 1964 he received the Kennedy Peace Prize and the Nobel Peace Prize.

The round pegs
in the square holes.
The ones who see
things differently.
Richard Branson Richard Branson.

Richard Branson is the founder and CEO of Virgin Records and Virgin Atlantic Airlines. He's a known innovator, but he doesn't rank a Biography mention, yet. ;-)

John and Yoko They're not
fond of rules,
John Lennon and Yoko Ono.

Together they invented a form of peace protest by staying in bed while being filmed and interviewed, and the single recorded under the name of The Plastic Ono Band, "Give Peace a Chance' (1969), became the "national anthem' for pacifists.

and they have
no respect for
the status quo.
Buckminster Fuller Buckminster Fuller.

He developed the Dymaxion ("dynamic and maximum efficiency') House in 1927, and the Dymaxion streamlined, omnidirectional car in 1932. He also developed the geodesic dome. His many books include Nine Chains to the Moon (1938) and Critical Path (1981).

Tomas Edison You can
quote them,
Thomas Alva Edison.

Edison quit manufacturing for research in 1876 and invented the phonograph (1877), the carbon-filament light bulb (1879), and motion picture equipment. He discovered thermionic emission (1883), which became the basis for the electronic valve. Altogether he held patents for over 1000 inventions.

disagree with
them, glorify
Muhammed Ali Muhammad Ali.

In 1967, he refused to be drafted into the army on religious grounds, and was stripped of his title and barred from the ring. He took his case to the Supreme Court and had his boxing licence restored in 1970. His flamboyant style has made him a legend, and his slogan "I am the greatest' became a catch phrase. Ali was President Carter's special envoy to Africa in 1980 (attempting to persuade nations to boycott the Olympics).

Ted Turner or vilify them. Ted Turner.

US television news vendor. He purchased a small television station in Atlanta in the 1960s, and built it into the "Superstation' WTBS, using satellite and cable technology. He founded Cable News Network (CNN) in 1980 to provide 24-hour news coverage.

About the
only thing
you can't do,
is ignore them;
Maria Callas Maria Callas.

Operatic soprano, She studied at Athens Conservatory, and in 1947 appeared at Verona in La Gioconda, winning immediate recognition. She sang with great authority in all the most exacting soprano roles, excelling in the intricate bel canto style of pre-Verdian Italian opera.

Gandhi because they
change things.
Gandhi.

In his lifetime, Mahatma ("the great soul') Gandhi was venerated as a moral teacher, a reformer who sought an India as free from caste as from materialism, and a dedicated patriot who gave the Home Rule movement a new quality. In Asia particularly he has been regarded as a great influence for peace, whose teachings held a message not only for India, but for the world.

They push the
human race
forward.
Amelia Earhart Amelia Earhart.

Aviator, born in Atchison, KS. She was the first woman to fly the Atlantic, as a passenger, and followed this by a solo flight in 1932. In 1935 she flew solo from Hawaii to California. In 1937 she set out to fly round the world, but her plane was lost over the Pacific.

Alfred Hitchcock And while some
may see them
Alfred Hitchcock.

Film director, born in London. He studied engineering at London, and began in films as a junior technician in 1920. He directed his first film in 1925, and rose to become an unexcelled master of suspense, internationally recognized for his intricate plots and novel camera techniques.

as the
crazy ones,
Martha Graham Martha Graham.

She was the most famous exponent of Expressionist modern dance in the USA. Her works dealt with frontier life, as in Appalachian Spring (1944), Greek myths, as in Clytemnestra (1958), and psychological drama. Her method of dance training has been widely adopted in professional schools.

Jim Henson and Kermit We see genius. Jim Henson.

His "Muppets' (Marionettes/puppets) first appeared on a five-minute programme entitled "Sam and His Friends'. Other commercial and short appearances led to nationwide popularity on the children's television workshop, Sesame Street from 1969. Kermit the Frog, Miss Piggy, and friends went on to gain phenomenal success in The Muppet Show, which reached an estimated 235 million viewers in more than 100 countries, appearing also in a string of films and on a Grammy-winning album.

Because the
people who are
crazy enough
Frank Lloyd Wright Frank Lloyd Wright.

An innovator in the field of open planning, he is regarded as the leading designer of modern private dwellings, planned in conformity with the natural features of the land. Among his larger works are the Imperial Hotel in Tokyo and the Guggenheim Museum of Art in New York City.

Pablo Picasso to think they can
change the world
Pablo Picasso.

He created more than 50,000 works, and during his last years (1966--73) produced three important series of drawings, including 347 untitled engravings (1968). His 90th birthday was celebrated by an exhibition of eight of his works in the Louvre, Paris, in the place where the "Mona Lisa' normally hangs. The dominant figure of early 20th-c art, he was above all the great innovator.

are the
ones who do.
A Young Girl
Think Different Please note, this is not a screen shot, just the same sort of idea that the ad ended on. It's a very striking desktop picture. I have had a lot of requests for the 3D apple and Think different icons. Watch this space.)

To download a complete set of the images (.sit format), hold down option or alt, depending on your platform, and click here. It is 836k.